Shawn Blanc on The Focus Course Launch Week Case Study:
But, to say it was an accident would discount all the work I put into marketing and list building, the years I’ve spent writing for my websites and building an audience, and the hours and hours I put into researching and crafting the contents of the course.
Just because it was a new experience doesn’t mean it was an accident. And neither does it mean it’s not repeatable.
I read Shawn’s detailed part one description of the launch of The Focus Course this past week. I’ve been wanting to create a business like this for quite some time. Learning about some of the details of he did was very interesting. He was so thoughtful and methodical. All of the things that I’ve learned from Tim Ferriss and others regarding educational courses was played out here in an amazing way. As I’m sure Shawn and Tim will agree, the money is not the point. It’s never the point. It’s about the freedom of lifestyle that is afforded.